KRI (CREATIVITY) much like its original source in Sanskrit, is a creative house of boutique bunch of clients in the space of the entertainment world.
A new age celebrity and talent management firm, KRI aims to add that creativity in the Portfolio Management services to artists, the scope of which includes Films, Brand Endorsements, Event Appearances and Strategic Advisory.
Our roster includes a mix of Actors and Technical Talent and in the constant evolving Hindi Film industry, we undertake the mandate of getting work for our artists 365 days a year.

Zahid Khan : 

Zahid has been an active part of the Indian Film Industry for over 2 decades through managing Professional careers of some of the most renowned names in Bollywood ranging from Karisma Kapoor, Manisha Koirala, Mahima Choudhary, Dia Mirza, Kareena Kapoor, Shahid Kapoor, Saif Ali Khan, Sonakshi Sinha and a few others of similar stature before venturing into an entrepreneurial journey to start KRI Entertainment and affirm his own portfolio which includes a mix of new as well as previously managed Artists.

Shvate Kaull : 

Shvate began his journey in 2003 with Alliance Media & Entertainment. He has worked with Mr. Amitabh Bachchan, Abhishek Bachchan, Kareena Kapoor Khan, Shah Rukh Khan, Priyanka Chopra, etc for some of the most innovative Brand Endorsements and followed it up with stints across Films & Events/Appearances for varied artists transiting into Co-Founding KRI along with Zahid.