About Us

KRI (CREATIVITY) much like its original source in Sanskrit, is a creative house of boutique bunch of clients in the space of the entertainment world.
A new age celebrity and talent management firm, KRI aims to add that creativity in the Portfolio Management services to artists, the scope of which includes Films, Brand Endorsements, Event Appearances and Strategic Advisory.
Our roster includes a mix of Actors and Technical Talent and in the constant evolving Hindi Film industry, we undertake the mandate of getting work for our artists 365 days a year.

World Of KRIDA
• KRIDA, a team of sports enthusiasts venturing into the space of sports, specializing in acquiring multiple sports teams across different sporting leagues in the growing ecosystem of sports in India as well as globally.
• With a strong passion for sports and a vision to promote the development of sports across, our mission is to foster a culture of excellence in sports and contribute to the overall growth of the sporting industry in India.
• As we continue to expand our presence in the sports industry, KRIDA remains committed to promoting the development of sports in India.
• Through strategic acquisitions, a focus on talent development, fan engagement, and infrastructure development, we strive to create a lasting impact in the sports landscape.
• With a strong vision and dedicated team, we are poised to lead the way in the ever-growing ecosystem of sports.

Zahid Khan :
Zahid has been an active part of the Indian Film Industry for over 2 decades through Portfolio Management of some of the most renowned names in Bollywood ranging from Manisha Koirala, Mahima Choudhary and Dia Mirza to Karisma Kapoor, Kareena Kapoor, Shahid Kapoor, Saif Ali Khan and a few others of similar stature before venturing into an entrepreneurial journey to start KRI Entertainment and affirm his own portfolio which includes a mix of new as well as previously managed Artists.

Shvate Kaull :
Shvate began his journey in 2003 with Alliance Media & Entertainment under the aegis of Mr. Sunil Doshi, who is considered the Pioneer of Brand Endorsements in Bollywood and worked with the likes of Mr. Amitabh Bachchan, Kareena Kapoor, Shahrukh Khan, Abhishek Bachchan etc. for some of the most innovative Brand Endorsements and followed it up with stints across Films & Events/Appearances for varied artists transiting into Co-Founding KRI along with Zahid.